A flyer is also rightly known as a leaflet or a handbill. A flyer is one piece of paper, usually the standard size of 8 ½" x 11" (A4). Flyers are best for small scale marketing, or when you have a small region to cover. Flyers are a cheap way to get info out to a large number of people. This type of marketing piece is called a throw-away, because they're handed out or hung in public places with the expectation that some of them will only get a passing glance before being thrown away. They are poorly printed on low quality paper and might be used to promote a night club or pizza restaurant.

If you're going to hang up your flyer, you'll only print on one side. If you're going to be handing out your flyer, you can print info on both sides. The purpose of a flyer is to offer a small amount of information for a limited time at low manufacturing costs.

Flyers are most often used for:
• Announcements of events, especially concerts or club openings.
• Product info, such as specs for a new car.
• Fact sheets handed out at trade shows or conferences.